LAUSD IMaST Digital Video Resource Library Utilization Guide

California Middle School Mathematics Concepts and Skills:
Course 2

Chapter 6: Operations with Rational Numbers

Futures Channel Movie #4007 Creating an Ad Campaign: Creating an advertising campaign requires inspiration, design skills and computer know-how.
Chapter Engagement

Ask students to look for applications of mathematics as they watch Futures Channel Movie #4007, Creating an Ad Campaign.  After the movie, ask students to work with a partner to list ways in which the people in the movie might need to use fractions, decimals, and percents in their work.  Use the Movie Guide to help you guide the discussion of their answers.